| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0;优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong(spend $185.68 / revenue $0.00) | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met(spend $217.83 / revenue $99.96) | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 计划 | 账号 | 今日花费 | CPM | CTR | 3s 完播 | CPP | 收入 | D0 ROI | CPI | 付费率 | ARPU | 评分 | 状态 | 策略建议 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Popularreels_FB_T1_20260602_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 | tertiary | $5.82 | $46.19 | 21.43% | 53.97% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;花费 $5.82 但 0 付费,关注转化(或 Meta 待回传) |
| Popularreels_FB_T1_20260603_ Love Game with the Disabled Boss_test_cxl_2 | tertiary | $0.42 | $35.00 | 25.00% | 50.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_My Destined Mate An Alpha In Coma_test_cxl_2 | tertiary | $0.36 | $72.00 | 20.00% | 60.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;CTR 20.0% + CPM $72 双高,疑似低质流量 |
| Popularreels_FB_T1_20260603_ Love Game with the Disabled Boss_test_cxl_4 | tertiary | $0.35 | $38.89 | 11.11% | 66.67% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_ Love Game with the Disabled Boss_test_cxl_3 | tertiary | $0.30 | $50.00 | 0.00% | 83.33% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_My Destined Mate An Alpha In Coma_test_cxl_1 | tertiary | $0.24 | $12.00 | 0.00% | 55.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_ Love Game with the Disabled Boss_test_cxl_1 | tertiary | $0.20 | $25.00 | 0.00% | 37.50% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_My Destined Mate An Alpha In Coma_test_cxl_4 | tertiary | $0.19 | $38.00 | 0.00% | 60.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_My Destined Mate An Alpha In Coma_test_cxl_5 | tertiary | $0.12 | $24.00 | 100.00% | 60.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_My Destined Mate An Alpha In Coma_test_cxl_3 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| 创意 | 账号 | 今日花费 | 曝光 | 点击 | CTR | CPM | 3s 观看 | 落地 |
|---|---|---|---|---|---|---|---|---|
| 4 | tertiary | $0.79 | 12 | 2 | 16.67% | $65.83 | 4 | 0 |
| 3 | tertiary | $0.76 | 7 | 2 | 28.57% | $108.57 | 4 | 2 |
| 3 | tertiary | $0.75 | 22 | 3 | 13.64% | $34.09 | 8 | 1 |
| 4 | tertiary | $0.70 | 16 | 6 | 37.50% | $43.75 | 12 | 0 |
| 4 | tertiary | $0.59 | 10 | 2 | 20.00% | $59.00 | 7 | 1 |
| 3 | tertiary | $0.43 | 11 | 3 | 27.27% | $39.09 | 5 | 0 |
| 4 | tertiary | $0.37 | 8 | 0 | 0.00% | $46.25 | 3 | 0 |
| 4 | tertiary | $0.36 | 10 | 1 | 10.00% | $36.00 | 6 | 1 |
| 3 | tertiary | $0.36 | 6 | 3 | 50.00% | $60.00 | 4 | 1 |
| 2 | tertiary | $0.31 | 2 | 1 | 50.00% | $155.00 | 2 | 0 |
| 4 | tertiary | $0.31 | 4 | 0 | 0.00% | $77.50 | 4 | 0 |
| 3 | tertiary | $0.30 | 8 | 2 | 25.00% | $37.50 | 5 | 0 |
| 3 | tertiary | $0.26 | 6 | 3 | 50.00% | $43.33 | 3 | 4 |
| 3 | tertiary | $0.22 | 11 | 2 | 18.18% | $20.00 | 9 | 0 |
| 4 | tertiary | $0.19 | 5 | 1 | 20.00% | $38.00 | 2 | 0 |
| 剧目 | 类别 | 会话 | 独立客 | 完播 | 付费客 | 会话占比 | 互动分 |
|---|---|---|---|---|---|---|---|
| Accidentally Slept with the Young Mafia Boss | Revenge | 36 | 23 | 1 | 0 | 31.30% | 0.28 |
| My Destined Mate An Alpha In Coma | Love | 61 | 23 | 15 | 0 | 53.00% | 2.46 |
| Love Game with the Disabled Boss | Revenge | 18 | 12 | 1 | 0 | 15.70% | 0.56 |
| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0;优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong(spend $185.68 / revenue $0.00) | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met(spend $217.83 / revenue $99.96) | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 字段 | 当前值 | 来源 |
|---|---|---|
| d0_roas_target | 0.5 | BRIEF |
| d0_roas_warning | 0.4 | BRIEF |
| roi_pause | 0.3 | BRIEF |
| roi_floor | 0.4 | BRIEF |
| roi_target | 0.45 | BRIEF |
| roi_ceiling | 1.0 | BRIEF |
| ctr_target | 0.08 | BRIEF |
| ctr_target_cpm_low | 50.0 | BRIEF |
| ctr_target_cpm_high | 60.0 | BRIEF |
| ad_click_to_play_rate_warning | 0.85 | BRIEF |
| ad_click_to_play_rate_target | 0.95 | BRIEF |
改业务口径 = 改 products/<product>/PRODUCT-BRIEF.yaml::thresholds;临时验证 = DRAMA_ROI_TARGET=0.50 env