| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0;优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong(spend $185.68 / revenue $0.00) | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met(spend $217.83 / revenue $99.96) | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 计划 | 账号 | 今日花费 | CPM | CTR | 3s 完播 | CPP | 收入 | D0 ROI | CPI | 付费率 | ARPU | 评分 | 状态 | 策略建议 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Popularreels_FB_T1_20260529_My Destined Mate An Alpha In Coma_test_cxl_2 | tertiary | $30.30 | $31.46 | 12.05% | 59.50% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;花费 $30.30 但 0 付费,关注转化(或 Meta 待回传) |
| Popularreels_FB_T1_20260529_My Destined Mate An Alpha In Coma_test_cxl_1 | tertiary | $30.20 | $33.67 | 11.82% | 52.84% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;花费 $30.20 但 0 付费,关注转化(或 Meta 待回传) |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 -C2 | tertiary | $27.77 | $54.13 | 19.30% | 51.85% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;CTR 19.3% + CPM $54 双高,疑似低质流量;花费 $27.77 但 0 付费,关注转化(或 Meta 待回传) |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 | tertiary | $24.72 | $53.16 | 17.20% | 44.52% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;CTR 17.2% + CPM $53 双高,疑似低质流量;花费 $24.72 但 0 付费,关注转化(或 Meta 待回传) |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cxl_出单3 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cxl_出单大预算 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| Popularreels_FB_T1_20260528_Accidentally Slept with the Young Mafia Boss_test_cxl_1_test | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| 创意 | 账号 | 今日花费 | 曝光 | 点击 | CTR | CPM | 3s 观看 | 落地 |
|---|---|---|---|---|---|---|---|---|
| 4 | tertiary | $1.75 | 38 | 2 | 5.26% | $46.05 | 12 | 0 |
| 4 | tertiary | $1.74 | 28 | 2 | 7.14% | $62.14 | 14 | 3 |
| 4 | tertiary | $1.74 | 41 | 9 | 21.95% | $42.44 | 18 | 7 |
| 4 | tertiary | $1.74 | 28 | 2 | 7.14% | $62.14 | 22 | 0 |
| 4 | tertiary | $1.74 | 35 | 2 | 5.71% | $49.71 | 18 | 0 |
| 4 | tertiary | $1.73 | 43 | 4 | 9.30% | $40.23 | 26 | 4 |
| 4 | tertiary | $1.72 | 35 | 2 | 5.71% | $49.14 | 17 | 2 |
| 4 | tertiary | $1.72 | 55 | 6 | 10.91% | $31.27 | 34 | 11 |
| 4 | tertiary | $1.70 | 43 | 4 | 9.30% | $39.53 | 19 | 2 |
| 4 | tertiary | $1.69 | 42 | 1 | 2.38% | $40.24 | 23 | 0 |
| 4 | tertiary | $1.69 | 40 | 1 | 2.50% | $42.25 | 22 | 0 |
| 4 | tertiary | $1.67 | 42 | 0 | 0.00% | $39.76 | 18 | 0 |
| 4 | tertiary | $1.67 | 37 | 4 | 10.81% | $45.14 | 25 | 3 |
| 4 | tertiary | $1.67 | 49 | 5 | 10.20% | $34.08 | 28 | 2 |
| 4 | tertiary | $1.65 | 40 | 7 | 17.50% | $41.25 | 23 | 3 |
| 剧目 | 类别 | 会话 | 独立客 | 完播 | 付费客 | 会话占比 | 互动分 |
|---|---|---|---|---|---|---|---|
| My Destined Mate An Alpha In Coma | Love | 368 | 192 | 41 | 0 | 45.20% | 1.11 |
| Accidentally Slept with the Young Mafia Boss | Revenge | 418 | 140 | 111 | 0 | 51.30% | 2.66 |
| Everybody Step Aside, The Matriarch Is Back | Revenge | 8 | 2 | 0 | 0 | 1.00% | 0.00 |
| The Foolish Heiress Strikes Back | Romance | 19 | 2 | 11 | 0 | 2.30% | 5.79 |
| Swapped Mates: The Vagrant Alpha's Bride | Romance | 1 | 1 | 0 | 0 | 0.10% | 0.00 |
| The Alpha’s Hidden Heir | Mafia | 1 | 1 | 0 | 0 | 0.10% | 0.00 |
| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0;优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong(spend $185.68 / revenue $0.00) | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met(spend $217.83 / revenue $99.96) | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 字段 | 当前值 | 来源 |
|---|---|---|
| d0_roas_target | 0.5 | BRIEF |
| d0_roas_warning | 0.4 | BRIEF |
| roi_pause | 0.3 | BRIEF |
| roi_floor | 0.4 | BRIEF |
| roi_target | 0.45 | BRIEF |
| roi_ceiling | 1.0 | BRIEF |
| ctr_target | 0.08 | BRIEF |
| ctr_target_cpm_low | 50.0 | BRIEF |
| ctr_target_cpm_high | 60.0 | BRIEF |
| ad_click_to_play_rate_warning | 0.85 | BRIEF |
| ad_click_to_play_rate_target | 0.95 | BRIEF |
改业务口径 = 改 products/<product>/PRODUCT-BRIEF.yaml::thresholds;临时验证 = DRAMA_ROI_TARGET=0.50 env