| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0；优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% （点击→落地链路异常：检查 in-app browser / iOS Safari fallback） | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong（spend $185.68 / revenue $0.00） | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% （点击→落地链路异常：检查 in-app browser / iOS Safari fallback） | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met（spend $217.83 / revenue $99.96） | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 计划 | 账号 | 今日花费 | CPM | CTR | 3s 完播 | CPP | 收入 | D0 ROI | CPI | 付费率 | ARPU | 评分 | 状态 | 策略建议 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Popularreels_FB_T1_20260602_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 | tertiary | $14.20 | $29.65 | 19.83% | 44.68% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓；花费 $14.20 但 0 付费，关注转化（或 Meta 待回传） |
| Popularreels_FB_T1_20260602_Accidentally Slept with the Young Mafia Boss_test_cxl_1 | tertiary | $7.19 | $91.01 | 24.05% | 63.29% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓；CTR 24.1% + CPM $91 双高，疑似低质流量；花费 $7.19 但 0 付费，关注转化（或 Meta 待回传） |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _8 | tertiary | $2.23 | $47.45 | 25.53% | 48.94% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _6 | tertiary | $2.23 | $48.48 | 15.22% | 34.78% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _2 | tertiary | $1.95 | $43.33 | 15.56% | 53.33% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _7 | tertiary | $1.71 | $38.00 | 17.78% | 33.33% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _4 | tertiary | $1.60 | $59.26 | 14.81% | 55.56% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _3 | tertiary | $0.11 | $55.00 | 100.00% | 100.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓；CTR 100.0% + CPM $55 双高，疑似低质流量 |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 -C2 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| Popularreels_FB_T1_20260529_My Destined Mate An Alpha In Coma_test_cxl_2 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| 创意 | 账号 | 今日花费 | 曝光 | 点击 | CTR | CPM | 3s 观看 | 落地 |
|---|---|---|---|---|---|---|---|---|
| 5 | tertiary | $2.56 | 5 | 0 | 0.00% | $512.00 | 2 | 0 |
| 7 | tertiary | $2.26 | 65 | 19 | 29.23% | $34.77 | 43 | 20 |
| 2 | tertiary | $1.81 | 3 | 0 | 0.00% | $603.33 | 2 | 0 |
| 3 | tertiary | $1.33 | 24 | 2 | 8.33% | $55.42 | 12 | 2 |
| 4 | tertiary | $1.25 | 18 | 1 | 5.56% | $69.44 | 14 | 1 |
| 3 | tertiary | $1.22 | 28 | 4 | 14.29% | $43.57 | 15 | 3 |
| 3 | tertiary | $1.21 | 20 | 3 | 15.00% | $60.50 | 11 | 2 |
| 3 | tertiary | $1.20 | 38 | 9 | 23.68% | $31.58 | 17 | 5 |
| 4 | tertiary | $1.18 | 35 | 9 | 25.71% | $33.71 | 14 | 6 |
| 4 | tertiary | $1.16 | 21 | 4 | 19.05% | $55.24 | 8 | 5 |
| 4 | tertiary | $1.09 | 36 | 17 | 47.22% | $30.28 | 16 | 7 |
| 4 | tertiary | $1.08 | 30 | 7 | 23.33% | $36.00 | 17 | 5 |
| 3 | tertiary | $1.07 | 25 | 3 | 12.00% | $42.80 | 8 | 2 |
| 4 | tertiary | $1.04 | 25 | 5 | 20.00% | $41.60 | 8 | 0 |
| 4 | tertiary | $1.02 | 27 | 9 | 33.33% | $37.78 | 12 | 6 |
| 剧目 | 类别 | 会话 | 独立客 | 完播 | 付费客 | 会话占比 | 互动分 |
|---|---|---|---|---|---|---|---|
| Accidentally Slept with the Young Mafia Boss | Revenge | 334 | 123 | 57 | 0 | 66.00% | 1.71 |
| My Destined Mate An Alpha In Coma | Love | 104 | 92 | 3 | 0 | 20.60% | 0.29 |
| Love Game with the Disabled Boss | Revenge | 32 | 29 | 0 | 0 | 6.30% | 0.00 |
| Fired, Framed and Fierce | Business | 15 | 3 | 0 | 0 | 3.00% | 0.00 |
| Everybody Step Aside, The Matriarch Is Back | Revenge | 5 | 1 | 0 | 0 | 1.00% | 0.00 |
| Married A Gardener, Got A Prince | Romance | 3 | 1 | 0 | 0 | 0.60% | 0.00 |
| Even Suicide Won't Make Me Love You | Romance | 1 | 1 | 0 | 0 | 0.20% | 0.00 |
| Never Betray the Woman Who Built You | Revenge | 1 | 1 | 0 | 0 | 0.20% | 0.00 |
| Pursued by My Daughter's Classmate | Romance | 11 | 1 | 3 | 0 | 2.20% | 2.73 |
| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0；优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% （点击→落地链路异常：检查 in-app browser / iOS Safari fallback） | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong（spend $185.68 / revenue $0.00） | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% （点击→落地链路异常：检查 in-app browser / iOS Safari fallback） | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met（spend $217.83 / revenue $99.96） | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 字段 | 当前值 | 来源 |
|---|---|---|
| d0_roas_target | 0.5 | BRIEF |
| d0_roas_warning | 0.4 | BRIEF |
| roi_pause | 0.3 | BRIEF |
| roi_floor | 0.4 | BRIEF |
| roi_target | 0.45 | BRIEF |
| roi_ceiling | 1.0 | BRIEF |
| ctr_target | 0.08 | BRIEF |
| ctr_target_cpm_low | 50.0 | BRIEF |
| ctr_target_cpm_high | 60.0 | BRIEF |
| ad_click_to_play_rate_warning | 0.85 | BRIEF |
| ad_click_to_play_rate_target | 0.95 | BRIEF |
改业务口径 = 改 products/<product>/PRODUCT-BRIEF.yaml::thresholds；临时验证 = DRAMA_ROI_TARGET=0.50 env