| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0;优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong(spend $185.68 / revenue $0.00) | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met(spend $217.83 / revenue $99.96) | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 计划 | 账号 | 今日花费 | CPM | CTR | 3s 完播 | CPP | 收入 | D0 ROI | CPI | 付费率 | ARPU | 评分 | 状态 | 策略建议 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Popularreels_FB_T1_20260602_Accidentally Slept with the Young Mafia Boss_test_cxl_1 | tertiary | $27.90 | $178.85 | 22.44% | 56.41% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;CTR 22.4% + CPM $179 双高,疑似低质流量;花费 $27.90 但 0 付费,关注转化(或 Meta 待回传) |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _6 | tertiary | $3.14 | $46.18 | 17.65% | 52.94% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _2 | tertiary | $3.14 | $41.87 | 22.67% | 53.33% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _8 | tertiary | $2.84 | $40.00 | 19.72% | 40.85% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _3 | tertiary | $2.72 | $43.87 | 22.58% | 53.23% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _4 | tertiary | $2.60 | $40.00 | 32.31% | 58.46% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _7 | tertiary | $2.36 | $35.22 | 17.91% | 46.27% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260602_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 | tertiary | $1.34 | $46.21 | 48.28% | 55.17% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _1 | tertiary | $0.34 | $170.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _10 | tertiary | $0.29 | $96.67 | 33.33% | 33.33% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;CTR 33.3% + CPM $97 双高,疑似低质流量 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _5 | tertiary | $0.27 | $270.00 | 0.00% | 100.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| Popularreels_FB_T1_20260529_My Destined Mate An Alpha In Coma_test_cxl_1 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| 创意 | 账号 | 今日花费 | 曝光 | 点击 | CTR | CPM | 3s 观看 | 落地 |
|---|---|---|---|---|---|---|---|---|
| 1 | tertiary | $9.45 | 24 | 10 | 41.67% | $393.75 | 14 | 9 |
| 8 | tertiary | $8.75 | 45 | 5 | 11.11% | $194.44 | 22 | 3 |
| 6 | tertiary | $5.17 | 29 | 7 | 24.14% | $178.28 | 18 | 3 |
| 5 | tertiary | $2.89 | 22 | 2 | 9.09% | $131.36 | 10 | 3 |
| 3 | tertiary | $1.65 | 30 | 6 | 20.00% | $55.00 | 11 | 6 |
| 4 | tertiary | $1.60 | 40 | 9 | 22.50% | $40.00 | 23 | 10 |
| 3 | tertiary | $1.54 | 28 | 3 | 10.71% | $55.00 | 13 | 3 |
| 3 | tertiary | $1.51 | 38 | 8 | 21.05% | $39.74 | 17 | 7 |
| 4 | tertiary | $1.49 | 45 | 11 | 24.44% | $33.11 | 29 | 3 |
| 3 | tertiary | $1.49 | 34 | 9 | 26.47% | $43.82 | 15 | 4 |
| 3 | tertiary | $1.43 | 27 | 8 | 29.63% | $52.96 | 14 | 3 |
| 4 | tertiary | $1.33 | 33 | 6 | 18.18% | $40.30 | 12 | 4 |
| 4 | tertiary | $1.23 | 28 | 5 | 17.86% | $43.93 | 18 | 2 |
| 3 | tertiary | $1.19 | 32 | 5 | 15.62% | $37.19 | 14 | 5 |
| 4 | tertiary | $1.17 | 38 | 13 | 34.21% | $30.79 | 24 | 8 |
| 剧目 | 类别 | 会话 | 独立客 | 完播 | 付费客 | 会话占比 | 互动分 |
|---|---|---|---|---|---|---|---|
| Accidentally Slept with the Young Mafia Boss | Revenge | 320 | 149 | 51 | 0 | 99.10% | 1.59 |
| My Destined Mate An Alpha In Coma | Love | 2 | 2 | 0 | 0 | 0.60% | 0.00 |
| From Divorced Wife to Billionaire Heiress | Romance | 1 | 1 | 0 | 0 | 0.30% | 0.00 |
| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0;优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong(spend $185.68 / revenue $0.00) | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met(spend $217.83 / revenue $99.96) | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 字段 | 当前值 | 来源 |
|---|---|---|
| d0_roas_target | 0.5 | BRIEF |
| d0_roas_warning | 0.4 | BRIEF |
| roi_pause | 0.3 | BRIEF |
| roi_floor | 0.4 | BRIEF |
| roi_target | 0.45 | BRIEF |
| roi_ceiling | 1.0 | BRIEF |
| ctr_target | 0.08 | BRIEF |
| ctr_target_cpm_low | 50.0 | BRIEF |
| ctr_target_cpm_high | 60.0 | BRIEF |
| ad_click_to_play_rate_warning | 0.85 | BRIEF |
| ad_click_to_play_rate_target | 0.95 | BRIEF |
改业务口径 = 改 products/<product>/PRODUCT-BRIEF.yaml::thresholds;临时验证 = DRAMA_ROI_TARGET=0.50 env