| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0;优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong(spend $185.68 / revenue $0.00) | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met(spend $217.83 / revenue $99.96) | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 计划 | 账号 | 今日花费 | CPM | CTR | 3s 播放率 | 完播率 | 付费 | 收入 | D0 ROI | 评分 | 状态 | 策略建议 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Popularreels_FB_T1_20260603_My Destined Mate An Alpha In Coma_test_cxl_4 | tertiary | $1.83 | $27.31 | 19.40% | 62.69% | 7.14% | 0 | $0.00 | 0.00 | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_My Destined Mate An Alpha In Coma_test_cxl_3 | tertiary | $1.70 | $18.68 | 16.48% | 54.95% | 4.00% | 0 | $0.00 | 0.00 | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_My Destined Mate An Alpha In Coma_test_cxl_2 | tertiary | $1.45 | $24.58 | 6.78% | 55.93% | 0.00% | 0 | $0.00 | 0.00 | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_ Love Game with the Disabled Boss_test_cxl_2 | tertiary | $0.61 | $122.00 | 20.00% | 100.00% | 40.00% | 0 | $0.00 | 0.00 | 50 | 待回传 | Meta 当日收入待回传,评分暂缓;CTR 20.0% + CPM $122 双高,疑似低质流量 |
| Popularreels_FB_T1_20260603_ Love Game with the Disabled Boss_test_cxl_1 | tertiary | $0.28 | $25.45 | 0.00% | 54.55% | 0.00% | 0 | $0.00 | 0.00 | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260603_ Love Game with the Disabled Boss_test_cxl_4 | tertiary | $0.18 | $13.85 | 15.38% | 46.15% | 0.00% | 0 | $0.00 | 0.00 | 50 | 待回传 | Meta 当日收入待回传,评分暂缓 |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | 0.00% | 0 | $0.00 | 0.00 | 20 | 建议关停 | 暂无 |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 -C2 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | 0.00% | 0 | $0.00 | 0.00 | 20 | 建议关停 | 暂无 |
| Popularreels_FB_T1_20260529_My Destined Mate An Alpha In Coma_test_cxl_2 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | 0.00% | 0 | $0.00 | 0.00 | 20 | 建议关停 | 暂无 |
| Popularreels_FB_T1_20260602_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | 0.00% | 0 | $0.00 | 0.00 | 20 | 建议关停 | 暂无 |
| 创意 | 账号 | 今日花费 | 曝光 | 点击 | CTR | CPM | 3s 观看 | 落地 |
|---|---|---|---|---|---|---|---|---|
| 2 | tertiary | $0.61 | 10 | 0 | 0.00% | $61.00 | 5 | 1 |
| 2 | tertiary | $0.51 | 9 | 2 | 22.22% | $56.67 | 5 | 0 |
| 3 | tertiary | $0.48 | 17 | 5 | 29.41% | $28.24 | 12 | 1 |
| 4 | tertiary | $0.47 | 32 | 1 | 3.12% | $14.69 | 14 | 1 |
| 英雄救美 | tertiary | $0.39 | 13 | 4 | 30.77% | $30.00 | 10 | 2 |
| 英雄救美 | tertiary | $0.38 | 21 | 0 | 0.00% | $18.10 | 12 | 0 |
| 1 | tertiary | $0.32 | 17 | 1 | 5.88% | $18.82 | 10 | 1 |
| 4 | tertiary | $0.30 | 8 | 1 | 12.50% | $37.50 | 3 | 0 |
| 1 | tertiary | $0.29 | 25 | 3 | 12.00% | $11.60 | 14 | 1 |
| 2 | tertiary | $0.29 | 3 | 1 | 33.33% | $96.67 | 3 | 1 |
| 英雄救美 | tertiary | $0.28 | 12 | 4 | 33.33% | $23.33 | 7 | 2 |
| 3 | tertiary | $0.27 | 3 | 1 | 33.33% | $90.00 | 3 | 0 |
| 3 | tertiary | $0.23 | 1 | 0 | 0.00% | $230.00 | 1 | 3 |
| 1 | tertiary | $0.20 | 13 | 1 | 7.69% | $15.38 | 4 | 1 |
| 2 | tertiary | $0.19 | 3 | 0 | 0.00% | $63.33 | 3 | 0 |
| 剧目 | 类别 | 会话 | 独立客 | 完播 | 付费客 | 会话占比 | 互动分 |
|---|---|---|---|---|---|---|---|
| My Destined Mate An Alpha In Coma | Love | 46 | 27 | 15 | 0 | 67.60% | 3.26 |
| Love Game with the Disabled Boss | Revenge | 14 | 11 | 3 | 0 | 20.60% | 2.14 |
| Accidentally Slept with the Young Mafia Boss | Revenge | 7 | 7 | 0 | 0 | 10.30% | 0.00 |
| Never Betray the Woman Who Built You | Revenge | 1 | 1 | 0 | 0 | 1.50% | 0.00 |
| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0;优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong(spend $185.68 / revenue $0.00) | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% (点击→落地链路异常:检查 in-app browser / iOS Safari fallback) | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met(spend $217.83 / revenue $99.96) | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 字段 | 当前值 | 来源 |
|---|---|---|
| d0_roas_target | 0.5 | BRIEF |
| d0_roas_warning | 0.4 | BRIEF |
| roi_pause | 0.3 | BRIEF |
| roi_floor | 0.4 | BRIEF |
| roi_target | 0.45 | BRIEF |
| roi_ceiling | 1.0 | BRIEF |
| ctr_target | 0.08 | BRIEF |
| ctr_target_cpm_low | 50.0 | BRIEF |
| ctr_target_cpm_high | 60.0 | BRIEF |
| ad_click_to_play_rate_warning | 0.85 | BRIEF |
| ad_click_to_play_rate_target | 0.95 | BRIEF |
改业务口径 = 改 products/<product>/PRODUCT-BRIEF.yaml::thresholds;临时验证 = DRAMA_ROI_TARGET=0.50 env