| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0；优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% （点击→落地链路异常：检查 in-app browser / iOS Safari fallback） | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong（spend $185.68 / revenue $0.00） | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% （点击→落地链路异常：检查 in-app browser / iOS Safari fallback） | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met（spend $217.83 / revenue $99.96） | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 计划 | 账号 | 今日花费 | CPM | CTR | 3s 完播 | CPP | 收入 | D0 ROI | CPI | 付费率 | ARPU | 评分 | 状态 | 策略建议 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Popularreels_FB_T1_20260602_Accidentally Slept with the Young Mafia Boss_test_cxl_1 | tertiary | $25.13 | $216.64 | 24.14% | 56.03% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓；CTR 24.1% + CPM $217 双高，疑似低质流量；花费 $25.13 但 0 付费，关注转化（或 Meta 待回传） |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _6 | tertiary | $2.86 | $52.00 | 9.09% | 54.55% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _8 | tertiary | $2.50 | $40.32 | 20.97% | 41.94% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _2 | tertiary | $2.25 | $43.27 | 23.08% | 53.85% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _3 | tertiary | $2.12 | $44.17 | 27.08% | 50.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _7 | tertiary | $1.99 | $40.61 | 22.45% | 55.10% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _4 | tertiary | $1.78 | $43.41 | 36.59% | 53.66% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _1 | tertiary | $0.34 | $170.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _10 | tertiary | $0.29 | $96.67 | 33.33% | 33.33% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓；CTR 33.3% + CPM $97 双高，疑似低质流量 |
| Popularreels_FB_T1_20260601_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 _5 | tertiary | $0.27 | $270.00 | 0.00% | 100.00% | $0.00 | $0.00 | 0.00 | None | None | None | 50 | 待回传 | Meta 当日收入待回传，评分暂缓 |
| Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| Popularreels_FB_T1_20260529_My Destined Mate An Alpha In Coma_test_cxl_1 | tertiary | $0.00 | $0.00 | 0.00% | 0.00% | $0.00 | $0.00 | 0.00 | None | None | None | 20 | 建议关停 | 暂无 |
| 创意 | 账号 | 今日花费 | 曝光 | 点击 | CTR | CPM | 3s 观看 | 落地 |
|---|---|---|---|---|---|---|---|---|
| 8 | tertiary | $8.37 | 39 | 4 | 10.26% | $214.62 | 19 | 2 |
| 1 | tertiary | $8.05 | 19 | 9 | 47.37% | $423.68 | 11 | 9 |
| 6 | tertiary | $4.57 | 22 | 7 | 31.82% | $207.73 | 14 | 3 |
| 5 | tertiary | $2.64 | 13 | 0 | 0.00% | $203.08 | 5 | 2 |
| 3 | tertiary | $1.48 | 26 | 5 | 19.23% | $56.92 | 8 | 5 |
| 4 | tertiary | $1.45 | 31 | 2 | 6.45% | $46.77 | 18 | 5 |
| 3 | tertiary | $1.43 | 35 | 8 | 22.86% | $40.86 | 15 | 7 |
| 3 | tertiary | $1.41 | 24 | 3 | 12.50% | $58.75 | 12 | 3 |
| 3 | tertiary | $1.38 | 29 | 9 | 31.03% | $47.59 | 12 | 4 |
| 3 | tertiary | $1.08 | 26 | 4 | 15.38% | $41.54 | 14 | 5 |
| 4 | tertiary | $1.07 | 27 | 5 | 18.52% | $39.63 | 11 | 4 |
| 4 | tertiary | $0.91 | 23 | 7 | 30.43% | $39.57 | 13 | 1 |
| 3 | tertiary | $0.90 | 16 | 7 | 43.75% | $56.25 | 8 | 3 |
| 4 | tertiary | $0.88 | 25 | 8 | 32.00% | $35.20 | 14 | 3 |
| 3 | tertiary | $0.80 | 11 | 4 | 36.36% | $72.73 | 7 | 0 |
| 剧目 | 类别 | 会话 | 独立客 | 完播 | 付费客 | 会话占比 | 互动分 |
|---|---|---|---|---|---|---|---|
| Accidentally Slept with the Young Mafia Boss | Revenge | 262 | 127 | 33 | 0 | 99.20% | 1.26 |
| From Divorced Wife to Billionaire Heiress | Romance | 1 | 1 | 0 | 0 | 0.40% | 0.00 |
| My Destined Mate An Alpha In Coma | Love | 1 | 1 | 0 | 0 | 0.40% | 0.00 |
| 时间 | 级别 | code | 消息 | anchor |
|---|---|---|---|---|
| 2026-05-31 02:03 | ALERT | zero_purchase | zero_purchase: 本期 spend $185.68 但 Purchase = 0；优先排查 PaywallView → InitiateCheckout 链路 | 2026-05-30 |
| 2026-05-31 02:03 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 3.0% < warning 85% （点击→落地链路异常：检查 in-app browser / iOS Safari fallback） | 2026-05-30 |
| 2026-05-31 02:03 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $2.61 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 28.88%;**最终以 D0 ROAS 为先** | 2026-05-30 |
| 2026-05-31 02:03 | ALERT | pause_strong | pause_strong: D0 ROAS 0.000 → pause_strong（spend $185.68 / revenue $0.00） | 2026-05-30 |
| 2026-05-29 09:11 | WARN | lpv_rate_low | lpv_rate_low: 吊起率 0.2% < warning 85% （点击→落地链路异常：检查 in-app browser / iOS Safari fallback） | 2026-05-27 |
| 2026-05-29 09:11 | INFO | cpm_low_likely_good | cpm_low_likely_good: CPM $49.94 < 基准下沿 $50 — 低 CPM 通常更优秀(便宜流量),CTR 21.53%;**最终以 D0 ROAS 为先** | 2026-05-27 |
| 2026-05-29 09:11 | INFO | target_met | target_met: D0 ROAS 0.459 → target_met（spend $217.83 / revenue $99.96） | 2026-05-27 |
| 2026-05-29 08:55 | INFO | ctr_cpm_aligned | ctr_cpm_aligned: CTR 0.083 / CPM 50.2 aligned (cpm_low_likely_good) | 2026-05-28 |
| 2026-05-29 08:55 | ALERT | d0_roas_below_pause | d0_roas_below_pause: D0 ROAS 0.09 below pause threshold 0.30 | 2026-05-28 |
| 2026-05-29 08:55 | WARN | beacon_gap_high | beacon_gap_high: beacon coverage 60.8% under-counts proxy nodes | 2026-05-28 |
| 字段 | 当前值 | 来源 |
|---|---|---|
| d0_roas_target | 0.5 | BRIEF |
| d0_roas_warning | 0.4 | BRIEF |
| roi_pause | 0.3 | BRIEF |
| roi_floor | 0.4 | BRIEF |
| roi_target | 0.45 | BRIEF |
| roi_ceiling | 1.0 | BRIEF |
| ctr_target | 0.08 | BRIEF |
| ctr_target_cpm_low | 50.0 | BRIEF |
| ctr_target_cpm_high | 60.0 | BRIEF |
| ad_click_to_play_rate_warning | 0.85 | BRIEF |
| ad_click_to_play_rate_target | 0.95 | BRIEF |
改业务口径 = 改 products/<product>/PRODUCT-BRIEF.yaml::thresholds；临时验证 = DRAMA_ROI_TARGET=0.50 env