drama 投放看板

2026-05-27 · 业务 drama · 账号 primary、secondary、tertiary · 数据 @ 2026-05-27 15:23
窗口today
账号all
渠道
切换筛选走 serve 模式或改 config
大盘
计划明细
渠道分布
创意素材
剧目内容
对账诊断
策略建议
今日日报
今日大盘 KPI
今日花费
$38.19
Meta 归因收入
$19.99
Meta ROAS
0.52
曝光
1,055
点击
266
CTR
25.21%
CPM
$36.20
Stripe 实收
$39.98
业务 ROAS
1.05
注册
213
CPI
$0.18
ARPU
$0.19
付费率
0.5%
全链路漏斗 13 节点Meta events + drama distinct
计划级明细 · 点击行下钻 group/ad/素材Meta campaign · 点击下钻
计划账号今日花费CPMCTR3s 完播CPP收入D0 ROICPI付费率ARPU评分状态策略建议
Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_34一刀流tertiary$12.40$32.5523.88%57.22%$0.00$0.000.00NoneNoneNone50待回传Meta 当日收入待回传,评分暂缓;花费 $12.40 但 0 付费,关注转化(或 Meta 待回传)
Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cxl_出单大预算tertiary$10.58$28.9925.48%51.78%$0.00$0.000.00NoneNoneNone50待回传Meta 当日收入待回传,评分暂缓;花费 $10.58 但 0 付费,关注转化(或 Meta 待回传)
Popularreels_FB_T1_20260524_Accidentally Slept with the Young Mafia Boss_test_cxl_1tertiary$6.55$133.6726.53%51.02%$6.55$19.993.05NoneNoneNone90加预算D0 ROI 3.05 已回本,建议加预算;CTR 26.5% + CPM $134 双高,疑似低质流量
Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cx_1-10一刀流tertiary$6.00$29.4128.43%53.43%$0.00$0.000.00NoneNoneNone50待回传Meta 当日收入待回传,评分暂缓;花费 $6.00 但 0 付费,关注转化(或 Meta 待回传)
Popularreels_FB_T1_20260526_Accidentally Slept with the Young Mafia Boss_test_cxl_出单3tertiary$2.09$67.4219.35%48.39%$0.00$0.000.00NoneNoneNone50待回传Meta 当日收入待回传,评分暂缓;CTR 19.4% + CPM $67 双高,疑似低质流量
Popularreels_FB_T1_20260526_Fired, Framed and Fierce_test_cxl_2一刀流tertiary$0.57$22.8020.00%56.00%$0.00$0.000.00NoneNoneNone50待回传Meta 当日收入待回传,评分暂缓
国家 spend 分布Meta breakdown country
版位 spend 分布publisher_platform
设备 spend 分布impression_device
受众 年龄×性别age + gender
创意 Top15(按花费)Meta ad-level
创意账号今日花费曝光点击CTRCPM3s 观看落地
3tertiary$6.42481327.08%$133.75250
3tertiary$1.4448918.75%$30.00220
3tertiary$1.3628621.43%$48.57150
3tertiary$1.29441022.73%$29.32220
3tertiary$1.15441329.55%$26.14270
3tertiary$1.08341441.18%$31.76240
4tertiary$1.0616850.00%$66.25110
3tertiary$1.0628828.57%$37.86150
4tertiary$1.0624833.33%$44.17120
3tertiary$1.0445817.78%$23.11220
3tertiary$0.9523939.13%$41.30110
4tertiary$0.9331619.35%$30.00150
3tertiary$0.8830826.67%$29.33211
3tertiary$0.8618633.33%$47.78140
3tertiary$0.832015.00%$41.5090
剧目表现(按 sessions)分摊口径·仅方向
剧目类别会话独立客完播付费客会话占比互动分
Accidentally Slept with the Young Mafia BossRevenge529163155181.60%2.93
Fired, Framed and FierceBusiness134002.00%0.00
Sinful Nights with My Ex's UncleRomance72001.10%0.00
The Alpha’s Hidden HeirMafia92301.40%3.33
Everybody Step Aside, The Matriarch Is BackRevenge42100.60%2.50
The Foolish Heiress Strikes BackRomance122001.90%0.00
Step by Step into the Mafia's EmbraceLove11000.20%0.00
the sleep contractRomance6316109.70%9.68
To Love and to DestroyRomance11000.20%0.00
Swapped Mates: The Vagrant Alpha's BrideRomance91601.40%6.67
集数留存流失独立访客
加载时长(ttff)play_sessions
平均加载2,501ms
P50 加载449ms
ttff 缺失31.6%
会话648
多源对账DB · Stripe · CF
DB 收入$19.99
Stripe 实收$39.98
收入对账差50.0%
Beacon gap53.2%
CF 分钟792
DB 观看分钟370
告警 & 策略建议 · 采纳→学习 / 不采纳→去除
采纳 → 进学习集(喂策略 skill 校准),不采纳 → 去除(不进学习)。已沉淀:采纳 0 · 不采纳 0。serve 模式落盘,static 模式存浏览器 + 导出。
当前告警 / 建议
告警整体
DB↔Stripe 收入对账差 50.0%
告警Popularreels_FB_T1_20260526_
花费 $12.40 0 付费(或 Meta 待回传)
告警Popularreels_FB_T1_20260526_
花费 $10.58 0 付费(或 Meta 待回传)
告警Popularreels_FB_T1_20260524_
CTR 26.5% + CPM $134 双高,疑似低质流量
告警Popularreels_FB_T1_20260526_
CTR 19.4% + CPM $67 双高,疑似低质流量
计划建议Popularreels_FB_T1_20260526_Accidentally(评分 50 · 待回传 · D0ROI 0.00)
Meta 当日收入待回传,评分暂缓;花费 $12.40 但 0 付费,关注转化(或 Meta 待回传)
计划建议Popularreels_FB_T1_20260526_Accidentally(评分 50 · 待回传 · D0ROI 0.00)
Meta 当日收入待回传,评分暂缓;花费 $10.58 但 0 付费,关注转化(或 Meta 待回传)
计划建议Popularreels_FB_T1_20260524_Accidentally(评分 90 · 加预算 · D0ROI 3.05)
D0 ROI 3.05 已回本,建议加预算;CTR 26.5% + CPM $134 双高,疑似低质流量
计划建议Popularreels_FB_T1_20260526_Accidentally(评分 50 · 待回传 · D0ROI 0.00)
Meta 当日收入待回传,评分暂缓;花费 $6.00 但 0 付费,关注转化(或 Meta 待回传)
计划建议Popularreels_FB_T1_20260526_Accidentally(评分 50 · 待回传 · D0ROI 0.00)
Meta 当日收入待回传,评分暂缓;CTR 19.4% + CPM $67 双高,疑似低质流量
计划建议Popularreels_FB_T1_20260526_Fired, Frame(评分 50 · 待回传 · D0ROI 0.00)
Meta 当日收入待回传,评分暂缓
沉淀记录 · 采纳 0 学习 / 不采纳 0 去除
还没有沉淀记录(采纳 / 不采纳后落库)
今日日报(全链路复盘)
⚠ 告警 5收起全部
×整体 DB↔Stripe 收入对账差 50.0%
×Popularreels_FB_T1_20260526_ 花费 $12.40 0 付费(或 Meta 待回传)
×Popularreels_FB_T1_20260526_ 花费 $10.58 0 付费(或 Meta 待回传)
×Popularreels_FB_T1_20260524_ CTR 26.5% + CPM $134 双高,疑似低质流量
×Popularreels_FB_T1_20260526_ CTR 19.4% + CPM $67 双高,疑似低质流量